Mercules is a leather accessories and lifestyle brand. Their designs breathe detail and functionality with a twist. They believe in being authentic and working in the most honest of ways: by hand. Each of their products are carefully handmade in Spain, relying on the luxury of local craftmanship.
The arrow simbolizes their life philosophy. It can only be shot by being pulled backwards. When life is dragging you back with difficulties, it means it's going to launch you into something great. So just focus and keep aiming.